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Football | Absa Premiership

SuperSport unveil new players, logo

SuperSport United continued their metamorphosis on Wednesday with the unveiling of six new signings as well as a new crest for the club as they prepare to launch an assault in the upcoming season.

Matsatsantsa started the change with the signing of new coach Cavin Johnson. The former Platinum Stars coach took over from Gavin Hunt, who moved to the greener pastures of Bidvest Wits.

The United revival continued with the release of five players – defenders Danleigh Borman, Prince Hlela, Lucas Thwala and midfielder Mark Haskins as well as striker Nathan Paulse. The new signings are Thuso Phala, David Mathebula, Bennett Chenene, Mame Niang, Sibusiso Khumalo and Innocent Mkhabela.

Speaking about the new logo, United director of football Stanley Matthews said the change has come just at the right time. “Our current logo was launched in 2000 and while it was exciting, vibrant and dynamic, it was a little bit busy,” said Matthews. “Last season it was our 15th season as SuperSport United and we felt that was a good milestone to use in the next year. We would launch a new logo in more conventional terms.”

Matthews said a lot of research was conducted in the period leading up to the new logo. “We felt that this was the right way for us to move forward. We kept our brand values at the heart of the logo – the SuperSport S; what we stand for as a company and as a brand,” he said.

Meanwhile, coach Johnson said he was happy with the players who have been brought in. “When you look at the analysis of last year, only looking at a point situation, SuperSport had one of the best defences in the season. When you look at the new signings, I think 90 per cent of these players are attacking players,” said Johnson.

“What we are trying to do is to blend the two – have a good defensive record and have not one person but a few of the players that we have signed come and score as many goals as possible. That will change the 17 draws we had last season into 17 wins hopefully this year,” he said.

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Key Elements:

1. After 15 years as SuperSport United we wanted to re-position our logo along more established brand principles. Our previous logo was too busy and complex , making its application across a range of platforms more difficult to execute e.g embroidery , merchandise applications etc

2. The new logo encapsulates our core values in a clean, modern , simple and effective manner.

3. The core elements are:

- the SuperSport S remains at the heart of the logo. Our affiliation with SuperSport International, it's professionalism and iconic status is something we are proud of and is the foundation of how we position and conduct ourselves.

- The orange flame is a symbol of our burning desire to be a flagship team on the African continent , to add value to South African football and to inspire our players, staff and fans to be the best that they can be .... It signifies our passion for the game and our ambition to be the best.

- The stars signify our commitment to identify, nurture and develop football stars. We are committed to inspiring young players to reach their full potential and become superstars. Our Academy is the leader of young player development in the PSL , producing dozens of players for our first team and the PSL as a whole. We currently have 7 players from our Youth Academy who in the first team squad and are also proud of past graduates such as PSL Young Player of 2013 Tsepo Gumede and others such as Wayne Sandilands, Keegan Ritchie, Daine Klate , Thandani Tshumayelo, Manthi Moholo, Thato Mokeke and many more.


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