Sponsors give thumbs up to Stormers
Sponsor company DHL have given the Stormers and Western Province a massive vote of confidence by renewing their sponsorship a year ahead of schedule.
This was supposed to be the last year of a three year sponsorship, but instead the Stormers will go into the 2013 season with the security of knowing that they have a sponsor for the next four years, with DHL’s next three-year deal clicking in at the start of 2014 and extending through to the end of 2016.
As is customary when sponsorships are announced, no details of the money behind the relationship between the rugby union and the company were disclosed at a press conference held to announce the extension of the partnership in Cape Town on Wednesday. However, DHL Express Managing Director for Sub-Saharan Africa, Charles Brewer, did confirm an increase in what his organisation are spending.
“It’s not just about that, the way we see it we offer more than just the money involved, and we’ve been extremely pleased with the relationship that we have built up with the Stormers and WP,” said Brewer.
“The culmination of last year with the trophy (Currie Cup) was extremely satisfying for us and we are delighted to be able to extend our relationship until 2016. Since we got involved with WP we have seen a significant growth in brand recognition.
“From a business perspective it is always hard to measure marketing success through results, but brand awareness has gone up double digits in Africa since before we started our involvement with WP and I am sure a lot of that is because of the exposure we are now getting on SuperSport.”
DHL also partners Manchester United and the Formula One, and Brewer said that there were brand values that were common to all three.
“Passion and speed, the Stormers definitely have the same values as us as a company,” said Brewer.
“Western Province Rugby Football Union is made up of more than 90 clubs, with passionate people doing what they love which is very similar to every DHL employee in South Africa, Africa and around the world. The past two years have been good, the future will be great.”
The terms of the sponsorship, which was described by WP president Thelo Wakefield as a “fantastic moment for WP rugby”, will continue to include the naming rights of the WP home-ground, DHL Newlands.