Loading Live Scoring...
*All times CAT (GMT+2)

Rugby | Currie Cup

Currie Cup attracts record TV audiences

The Absa Currie Cup season broke television broadcast records, the South African Rugby Union announced on Friday.

An average of 525 000 viewers watched the 33 matches in the competition – an increase of 36% on the 2011 season average – according to data produced by Repucom from DSTVi All4+ information.

The average was the first time it had breached the half a million barrier while Saturday’s final between The Sharks and DHL Western Province attracted the largest ever audience for an Absa Currie Cup match on SuperSport.

An average of 1,14m viewers tuned in to the coverage with a peak audience of 1,3m viewers. The 36% growth in average audience was against the backdrop of a 24% growth in the available audience.

“The semifinal and final numbers are on a par with the biggest matches in Vodacom Super Rugby,” said Jurie Roux, SARU CEO. “They confirm that the Absa Currie Cup has lost none of its appeal for rugby supporters.

“The return to a strength-versus-strength format intensified interest and the unpredictable nature of the games made for compelling viewing. That accounted for the increased average audiences, but the fact that the average audience for the semifinals and finals was also up by more than 200 000 viewers in comparison to 2011 tells its own story.”

Repucom SA chairman, Kelvin Watt, added: "What makes these numbers even more remarkable is that they exclude SuperSport HD and Out of Home viewing which we believe accounts for between 30% and 45% for major matches such as finals."

Roux said SARU was monitoring the fact that stadium attendance had declined in 2012. He said that it was a trend being experienced by a number of live sporting events: “Whether it is a reflection of the general economic climate, the competition scheduling or of a wider phenomenon remains to be seen,” he said.


More expert analysis and opinion from Sport24
The opinions expressed by Sport24 experts and bloggers are theirs alone, and do not necessarily represent those of SuperSport

Event Streaming

Channel Streaming

Other Live Streaming

Event Streaming

Channel Streaming

Sports Talk

Brenden Nel
The first step to saving Bok rugby
The big debate about whether or not the Rugby Indaba would lead to any meaningful change in the...

Tony Johnson
Cheika's tirade costs him respect
It was a weekend that threw up a bit of everything, most of it enjoyable.

Gavin Rich
Losing the arrogance made good platform
From what was said by the key role-players beforehand and again in the press conference afterwards,...

Guest Column
Not losing sight of rugby’s heartbeat
South Africa’s record defeat to New Zealand has cast such a shadow over South African rugby that it...