Forgot Password

 

Register

 

Create your Connect ID

This will allow you to login to all DStv websites & applications




or
Login using
x

Email Reset

 




Loading...
Loading Live Scoring...
*All times CAT (GMT+2)

Rugby | Absa Currie Cup

Demetri Catrakillis © Gallo Images

Currie Cup attracts record TV audiences



The Absa Currie Cup season broke television broadcast records, the South African Rugby Union announced on Friday.

An average of 525 000 viewers watched the 33 matches in the competition – an increase of 36% on the 2011 season average – according to data produced by Repucom from DSTVi All4+ information.

The average was the first time it had breached the half a million barrier while Saturday’s final between The Sharks and DHL Western Province attracted the largest ever audience for an Absa Currie Cup match on SuperSport.

An average of 1,14m viewers tuned in to the coverage with a peak audience of 1,3m viewers. The 36% growth in average audience was against the backdrop of a 24% growth in the available audience.

“The semifinal and final numbers are on a par with the biggest matches in Vodacom Super Rugby,” said Jurie Roux, SARU CEO. “They confirm that the Absa Currie Cup has lost none of its appeal for rugby supporters.

“The return to a strength-versus-strength format intensified interest and the unpredictable nature of the games made for compelling viewing. That accounted for the increased average audiences, but the fact that the average audience for the semifinals and finals was also up by more than 200 000 viewers in comparison to 2011 tells its own story.”

Repucom SA chairman, Kelvin Watt, added: "What makes these numbers even more remarkable is that they exclude SuperSport HD and Out of Home viewing which we believe accounts for between 30% and 45% for major matches such as finals."

Roux said SARU was monitoring the fact that stadium attendance had declined in 2012. He said that it was a trend being experienced by a number of live sporting events: “Whether it is a reflection of the general economic climate, the competition scheduling or of a wider phenomenon remains to be seen,” he said.

Shop

SA rugby Annual 2014
The 2014 SA Rugby Annual is the official record of the South African season and is widely considered to be one of the finest yearbooks in world rugby
R175.89
SA Rugby Annual 2013
SA Rugby Annual 2013: The Official Year Book of the South African Rugby Union
R175.89


Comments

More expert analysis and opinion from Sport24
The opinions expressed by Sport24 experts and bloggers are theirs alone, and do not necessarily represent those of SuperSport

Live Video Streaming

Thu, 24 Apr @ 03:20
Thu, 24 Apr @ 05:00
Thu, 24 Apr @ 07:30

Sports Talk



Brendan Venter
Asset management
Historically South African rugby has boasted a conveyor belt of talent and depth from which to...

Tony Johnson
It's tough being a super power
One of the downsides of being a rugby super power is that everyone wants a slice of your pie.

Brenden Nel
Think when you drink rugby fans
Everyone enjoys a drink now and then, and the sponsor’s product is sure to flow whenever there is...

Gavin Rich
Where rugby starts falling behind
The first time I can recall getting into an argument about the relative merits of the round ball...

Super Wrap
Season's bleatings
Christmas can come early and this year the Bulls decided to bring it to us not even halfway into a...

Duane Heath
Alvizo's reprieve
Alvizo Erasmus has never met Jannie du Plessis and probably never will, but these two men, who ply...