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SuperSport boosts its HD offering



SuperSport is responding to growing demand for more high definition programming by adding a seventh HD channel to its line-up. SSHD7, the HD version of SS7, will start airing at 10am on Tuesday, 22 April 2014. SSHD7 will be available on channel 217 to all DStv Premium customers.

“We’re living in an exciting world where cutting-edge technology rules the day,” said Brandon Foot, acting CEO of SuperSport. “There is no better way to watch sport than in high definition. This 7th SuperSport HD channel means that all Barclays Premiership and Champions League football will be available in HD, along with other popular sports such as boxing and golf.”

The channel will offer a variety of sport including European football leagues; tennis, Sevens rugby, boxing and road running; plus golf, cycling, ice hockey, athletics, basketball, swimming and motorsport. A limited amount of cricket may also feature.

Mark Rayner, COO of MultiChoice South Africa, commented: “We want our DStv customers to have the best possible viewing experience – and sport in glorious HD delivers that. This is just one of the ways that we will be adding more value for our customers in the coming year.”

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