SuperSport’s Let’s Play goes global
Let’s Play, SuperSport’s corporate social investment initiative, has been given a platform on the International Olympic Committee’s World Conference on Sport for All, taking place in Peru this week.
Vaughn Bishop, SuperSport’s manager of CSI and Enterprises, will deliver an address on “Sports facilities and venues in a developing country”, outlining the importance of the accessibility of infrastructures and spaces to the biggest number of individuals and sectors of sport across the community.
“I’m thrilled,” said Bishop. “The timing of our Playing Field project is perfect and central to my presentation, which will showcase how the private sector is addressing and adding value by creating play and playing facilities.”
Every two years the IOC organises the IOC World Conference on Sport for All. The objective is for participants to share their perspectives, experiences and insights regarding sport for all. The International Olympic Committee has recognised Let’s Play’s depth of knowledge in the field of sport for all.
The timing of Let’s Play’s Playing Field Project is perfect as it showcases how the private sector is addressing and adding value by creating play and playing facilities.
Commenting on the development, Happy Ntshingila, CEO of SuperSport, said it was just reward for Let’s Play’s long-standing commitment to under-developed communities.
“You do these things not for the acknowledgement, but because it’s the right thing to do. Nonetheless, it is humbling to be recognised by an august body like the IOC. The Let’s Play story is a great one and deserves to be told.”