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Let's Play - Media Campaigns

Let's Play Song
We have a Let's Play theme song, launched May 2008. The song is so catchy, playful and fun that you'll find yourself humming, "One, two, three; come play with me" all day. Right-click on the link below and select "Save Target As..." to download our song.

» Let's Play song (MP3, 3.4MB)

To set an image as a wallpaper on your computer desktop, do the following:

  1. Click on the image you would like to have as your computer wallpaper
  2. Right-click on the image and select "Set as Background"
  3. These images have been sized at 1024x768

Campaign phases
Our Let's Play media campaign has been through 3 phases. The first and second were hard-hitting, to highligh social ills and the absence of play in the lives of many children. The third, a light, fun and inspirational campaign, was aired during 2007. The promos and print ads from this Phase 3 feature a boy playing soccer on the beach, a girl running and a skate boarder. These new ads highlight the euphoric feelings associated with sport participation.

The new Phase 4 campaign is playful and colourful. The two print ads, 1Pal and Catch, offer short instructional tips to play these games. This campaign began in May 2008.


Download our television promos...
We have placed 2 versions - different file sizes - of each advert online for you to download. Select your choice by clicking on the file link. To save the mpeg on your computer, right-click on the link and select "Save Target As..."

» Olympic theme and All You Need is You (1MB)
» "Let's Play a Million" campaign promo (1.1MB)
» Gear Up Our Kids (2.9MB)
» Cricketers endorse Let's Play (1.19 MB)
» Running girl (1.13 MB)
» Soccer boy (923 KB)
» Skateboarder (1.02 MB)

Radio Adverts
Three Let's Play adverts were aired on Kagiso Media's radio stations in early 2007. These stations include: East Coast Radio, Jacaranda 94.2, Gagasi 99.5, Heart 104.9 and OFM.

Download (700kb each) and listen to these adverts by clicking on the links below.
» Soccer theme
» Running theme
» Stingers theme

» Gear Up Our Kids 1 (900kb)
» Gear Up Our Kids 2 (900kb)

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