What is Let’s Play?|
Let’s Play is a corporate social responsibility initiative developed by SuperSport and partners in response to a National need. Our aim is to elevate awareness of our social situation and to introduce and encourage play, activity and sport in schools and at home. This is done through advanced media campaigns and close associations with organisations that target children and introduce activities to schools, homes and communities.
Tell us more about the Lets Play initiative
The youth of our country are a valued possession of our nation, without them their can
be no future
As adults we need to take responsibility for their well being LP is about
enabling children to live healthier lives and through the power of sport we are able to
bridge the racial & social gaps in our society and more importantly ensure that our
kids have a safer, brighter and better tomorrow. LP therefore encourages participation in
physical or sporting activity and brings back the fun and excitement of playing.
The Lets Play campaign encourages physical activity, but how do you get
the kids active?
We continue to drive the awareness and education through media campaigns through
various media partners but there is a massive focus on the intervention strategy where we
work with a number of accredited development partners, who implement programs into
schools, similar to the old Physical Education classes now referred to as Life Orientation
classes. These partners also implement play days to encourage participation. We estimate
the activation of about 600 000 kids weekly across the country.
What initiatives have been implemented towards the 2010 World Cup?
It is well documented that children who participate in regular sports activity produce
better academic results, are healthier, get less involved with negative influences such as
crime and drugs and benefit from raised self esteem and confidence.
As a result and for the first time this project has been supported by Unicef & the
Dept of Education which aims to address these issues through the launch of an initiative
under the Lets Play umbrella entitled Lets Play a Million
LPAM aims to raise funding via public support to deliver 1 million soccer balls to
children in SA that dont have and to enable them to play the beautiful game. Certain
beneficiaries of the balls will also be provided with a full skills development program as
part of Unicefs Sport for Development program.
For the first time in SA sport will be used as a vehicle to transform schools into
Child Friendly Schools a project headed up by the DOE.
How can the public support this initiative?
Any form of monetary contributions would be most welcome you only have to see
the reaction on a childs face when he/she receives a ball for the first time in
their lives, to understand the difference you can make in a childs life.
All enquiries can be addressed to firstname.lastname@example.org