Loading...
Loading Live Scoring...
*All times CAT (GMT+2)

Football | Nigeria

Guinness wins Sports Brand of the Month Award



GUINNESS, official sponsor of Nigeria's Super Eagles, has emerged inaugural winner of the SportsBrand of the Month Award.

The brand emerged winner after a through certification exercise by the award panel in January.

Initiator of the award and CEO Sports Brands Nigeria Awards, Ojeikere Aikhoje said: “The SportsBrand of the Month Award panel voted for GUINNESS due to its creativity.

“GUINNESS had the best Integrated Marketing Communications campaign during the period under review which included the just-concluded Africa Cup of Nations in South Africa.

“The biggest jersey campaign for the Eagles was the icing on the cake,” Aikhoje stated.

Aikhoje added that the “GUINNESS Fly With the Eagles” promo equally confirmed the brand’s confidence in Stephen Keshi's team.

SportsBrand of the Month Award is jointly organised by Sports Brands Nigeria Awards, “Nigeria’s Premier Sports Industry Awards,” SportsBrands TV, Sports Brands Network and ojeksaikhoje.blogspot.com, “The Leading Online resource for Brands in the business of Sports in Nigeria.”

The SportsBrand of the Month Award is the first-ever initiative to honour deserving SportsBrands monthly.

Aikhoje said the SportsBrand of the Month Award will be presented to GUINNESS at a date to be announced in Lagos.



Comments

More expert analysis and opinion from Sport24
The opinions expressed by Sport24 experts and bloggers are theirs alone, and do not necessarily represent those of SuperSport

Event Streaming

Channel Streaming

Other Live Streaming

Event Streaming

Channel Streaming

Sports Talk



Calvin Emeka Onwuka
Premier League preview - part 1
Maybe it is a sign of my age, or an indication of how the last two seasons have been for the club I...

Dr Errol Sweeney
Ref's job becoming more difficult
What you are about to read may sound like I’m stating the obvious, but it’s true.

Segun Odegbami
Sunday's foreign choice
If a foreign coach is undesirable, what makes a foreign assistant acceptable?

Carol Radull
Is this Gor Mahia's year?
Gor Mahia is having a bit of a dream season. A total of 18 games into the season, they are unbeaten.

Sunday Oliseh
Super Eagles job: an uphill task worth taking
It is definitely the most delicate football job on the African continent and the most demanding.

Neil Tovey
Why I answered Safa’s call
I am pleased to have agreed to a deal in principle to serve as Safa’s technical director for the...