Tusker Premier League unveiled
East Africa Breweries Limited (EABL) through their brand Tusker unveiled their sponsorship package of the Kenyan Premier League (KPL) at Moi International Sports Centre, Kasarani on Tuesday.
The league will now be known as Tusker Premier League after getting a title sponsor for the first time in almost two decades.
The sponsorship which amounts to Kshs170 Million is spread over three years and the deal commenced in July.
Present at the launch was Minister of Sports Dr. Paul Otuoma flanked by Sports commissioner Mr. Gordon Oluoch, EABL group managing director Devlin Hainsworth , KPL Chairman James Musyoki and Football Kenya Federation (FKF) Chairman Sam Nyamweya.
Otuoma lauded the gesture by the brewers, "Im happy to be here to witness this partnership. This is a sign of better things to come and this can only be possible if proper mechanisms are in place."
"Kenya have a chance of qualifying for 2014 World Cup but organisation is key so that the root of what you want can be known."
Nyamweya also affirmed of the good relations between the league and the federation.
"I want to celebrate the coming together of two great entities, KPL and EABL. The relationship between the federation and league is cordial, agents involved are working to improve the competition."
"I would like to applaud them for affirming their support and the funds need to be utilised properly."
“World Cup is a reality and that is why we hired a new coach and two assistants. Kenya needs support from government and other stakeholders to makes this come true.”