Schalke promote Bundesliga in USA
Schalke are promoting Bundesliga football with a trip to the United States which includes a Wednesday match against Major League Soccer side Philadelphia Union.
Bundesliga top scorer Klaas-Jan Huntelaar, US international Jermaine Jones and their Schalke team-mates left for the US on Tuesday and will engage in various activities during the visit until Sunday.
"The presence of Bundesliga teams abroad is an important part of our marketing strategies," said Joerg Daubitzer from the German football league DFL.
"We don't want to transport the Bundesliga via the media alone, we want the fans to experience it directly. This applies especially for the United States which are a very important market for us."
Schalke are touring the US for the third time after a round of friendlies in 1963 and a training camp in Florida during the winter break of the 1989-90 season.