Loading...
Loading Live Scoring...
*All times CAT (GMT+2)

Football | Germany

Bayern launch 'Facebook-like' platform



German giants Bayern Munich on Wednesday launched their own Facebook-like website, MyFCB, hoping to engage more with the club's fans over the internet.

The new social network allows members to create a profile, invite friends, upload photos and videos and engage in group discussions.

Bayern Munich has an excellent record of online presence. Its website recorded 4.4 million visits in a month and its Facebook page provides information to around 3.3 million fans. MyFCB is expected to add to other online outlets rather than replace them.

"The new media has become part of daily life. We want to go where the fans are," said Stefan Mennerich, FCB Director of New Media.

While MyFCB is seen as an ambitious step to interact and reach out to more fans, it also has some risk, as both fans and opponents will access a wealth of information about the club.

"We are still at the beginning and we build the network step by step," Mennerich commented. "We learn something new every day." Currently the association accepts suggestions from fans.

The platform's team are not concerned about the possibility that members may get over emotional and insult each other online. They say they have it under control.

"We have made quite a lot of experience in this area through our work with other platforms, like Foren and StudiVZ," Mennerich said.

Basic criticism is "absolutely allowed, but if users abuse each other or insult players, we will delete such comments," he said.

The network, whose style resembles Facebook but is in Bayern red instead of blue, is also available in English and in the original Bavarian dialect.

Shop

Rafa: My Story
Revelatory memoir from the greatest sportsman in the world today.
R202.00


Comments

More expert analysis and opinion from Sport24
The opinions expressed by Sport24 experts and bloggers are theirs alone, and do not necessarily represent those of SuperSport

Event Streaming

Channel Streaming

Other Live Streaming

Event Streaming

Channel Streaming

Sports Talk



Neil Tovey
Brockie - A striking example
Jeremy Brockie has only been in South Africa since January but has made a big impression.

Dr Errol Sweeney
Ref in red card 'blunder'
In my last blog for supersport.com I stated that video technology is, more than ever, required to...

Sunday Oliseh
EPL goes to war with non-Euro foreigners
What will the Barclays Premier League be without foreigners today? Uninteresting to say the least...

Carol Radull
LVG has arrived
I said it a few weeks ago, that once Man United found their footing, it would be impossible to stop...

Segun Odegbami
Football is full of failed coaches
I admit that I am looking for trouble writing today about coaches. I do not really like discussing...

John Dykes
Ups and downs for Mersey managers
My thoughts have increasingly turned to Merseyside of late as Social Media has been abuzz with talk...