The English Premier League is available 24 hours per day and in High Definition on DStv's SuperSport channel from this weekend. All 380 matches will be broadcast, 180 of them live, annually, in a deal that runs for three years.
The SSHD2 channel launched at 1pm on Friday (August 13) on the eve of the start of the 2010/11 season, and will be broadcast across the whole of sub-Saharan Africa. Live commentary will be available in both English and Portuguese.
The Premiership has traditionally enjoyed outstanding viewership ratings on SuperSport and this commercial arrangement is expected to amplify the league’s extraordinary popularity.
“This is massive and South Africa will be one of the very first countries to receive the 24-hour channel,” said Imtiaz Patel, CE of SuperSport. “High Definition is the way to go for sports viewing and we are delighted to be leading the way with our partners in England.”
Apart from eight live matches per week, there will be four weekly magazine shows, 400 classic matches, plus a review of the past decade and the best goals from the past 10 seasons.
Commentators and analysts include Andy Townsend, Gareth Southgate, Alan Curbishley, Rob Lee, Andy Cole, Dwight Yorke, Martin Keown, Craig Burley and Iain Dowie.
Major matches will enjoy a 45-minute buildup from the UK, plus there will be match interviews and reactions, a Saturday review and match of the week.
In addition, there will be a Fan Zone to field international calls, daily news shows and a news ticker on non-live matches – making the new HD channel the ultimate stop for fans of the Premiership.
Programming will continue in the 12-week off-season.
Launched Friday 13th August 2010 @ 13:00
Available from BT London in Dolby E
Agreement = 3 years
Territories covered = All
Name = SSHD 2 /“EPL 24” (24/7)
Title Sponsor = MTN
Portuguese Commentary on all Live Matches as well as first runs only
During the Season:
• 42 weeks
• 380 matches (up to 7 matches Live per week)
• 4 weekly Magazine shows
• 400 Classic Matches (26 min each)
• Review of last 10 Seasons
• Goals of last 10 Seasons
• 12 weeks
• Packaged Programmes
• 40 minute Build-up on Saturday’s Games
• 25 minutes Sunday / Monday
• Match joined 5 minutes to kick off
• UK Studio with top Guests (1+2)
• Pre-match Interviews & Post-match Reactions
• Saturday Review & Match of the week
• Fan Zone with International Calls
• Netbusters / 30 minute goals package
• Daily News Show
• Breaking news “ticker”
• Football Today – In depth Review / Preview Show
• Exclusive interviews