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BTM returns queens to Africa


It's going to be a return to one's roots, as well as a spectacular educative outreach when BTM arrives in Lagos. Ikoyi especially is a-buzz with news that the William sisters will play, not just an exhibition game, but also will now host a tennis clinic while here on tour promoting their ‘Breaking the Mould’ campaign.

As part of a planned African Tour, International Tennis champions, Serena and Venus Williams are scheduled to visit from 30 October to 2 November 2012 as part of the first leg of the recently launched BTM campaign, a women’s empowerment initiative that has already garnered international support.

Just as they have done in the US and all over the world, while in Lagos the two stars will inspire, motivate and mentor a broad range of audiences through a series of supporting initiatives which include; a gala dinner, a clinic and an exhibition match, which will also be the first time the sisters will pit their strength against one another in Africa.

Since they selected the Ikoyi Sports club as the venue for the event on 31 October, nothing is being spared to ensure that the event unfolds in full spectacle but also totally hitch free. While lawns are being groomed and the smell of fresh paint hangs in the air the Nigerian Security Forces on the ground have assured visitors of more than ample parking and very tight security - but still ask that people arrive early for quick entry.

The clinic will bring together up to 250 school children of both genders between ages 8 to 16. The sisters will be supported by a phalanx of local tennis coaches to help teach the lucky some basic tennis skills.

This they hope will give more steam to BTM’s mission to recognise and acknowledge the role that women play in shifting perceptions and encouraging development on all levels across the African continent. Connect Marketing Services, Octagon SA’s West African affiliate and the architect of BTM, is coordinating the Nigerian element of the Williams Sisters’ tour.

Tunji Adeyinka, Managing Director of Connect Marketing Services told me that ‘‘Breaking The Mould is an inspiring mechanism to help women at various life stages of their lives - embark on a journey of self-belief so that they can know they can achieve anything. The message of the African Tour by the Williams’ sisters will resonate with African women as a whole, who are often the champions of change and encourage more women to do the same. Indeed, we are proud to implement Breaking The Mould in Nigeria.”

Well done !


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