Forgot Password

 

Register

 

Create your Connect ID

This will allow you to login to all DStv websites & applications




or
Login using
x

Email Reset

 




Loading...
Loading Live Scoring...
*All times CAT (GMT+2)

Cricket | International

England team seeking new shirt sponsor



England's cricket team, deposed by South Africa as the world's top test side, has begun the search for a new shirt sponsor after Brit Insurance said it would not renew its contract when it expires in early 2014.

The company's name appears on all England playing and training kit under a four-year agreement signed in 2010. The contract is due to expire at the end of the 2013-14 Ashes series in Australia.

"We hope to find someone before spring 2014," England and Wales Cricket Board(ECB) commercial director John Perera told Reuters.

"If the logistics work and someone came in early we could do something in time for the (2013-14) Ashes down under," he added, estimating the existing deal was worth up to £18 million (approximately R250 million).

Brit Insurance said the decision to end the sponsorship was because of changes to its business. It sold many of its British domestic operations this year and is focusing on global underwriting.

There is growing evidence that companies are looking closely at what they are getting from their sponsorship agreements when corporate budgets are tight.

UK Athletics is yet to announce a new sponsor after insurer Aviva said it was ending a 13-year partnership.

Cycling fears more teams will follow the example of Dutch lender Rabobank and drop out of the sport as it struggles to limit the damage from the Lance Armstrong doping scandal.

English cricket will enjoy a high profile next year after this season's test series with South Africa, a battle for world No 1 status, was overshadowed by the London Olympics.

The England team host Australia in a five-test Ashes series in the middle of next year before the two teams clash again down under in 2013-14.

Investec sponsors England's home tests under a 10-year deal signed last November that gives the specialist bank and asset managing company naming rights to matches and allows it to advertise its brand on the outfield and stumps.

Shop

The Proteas
20 Years, 20 Landmark Matches by Neil Manthorp
R171.00
The extraordinary book of SA cricket
The Extraordinary Book of South African Cricket is the perfect gift for any cricket fanatic.
R140.00
Jackers - A Life in Cricket
Robin Jackman has been entertaining cricket followers for more than forty years
R169.00
Bouch
Through my eyes
R147.00


Comments

More expert analysis and opinion from Sport24
The opinions expressed by Sport24 experts and bloggers are theirs alone, and do not necessarily represent those of SuperSport

Sports Talk



Kepler Wessels
Bowlers coming off second best
It is fair to say that bowlers around the world are struggling to come to terms with the rule...

Faf du Plessis
Unfamiliar territory in NZ
Greetings from Mount Maunganui in New Zealand. Where, you might ask, and you wouldn’t be alone. I...

Haze's Comment
South Africa's team culture is exceptional
The chronicled KP allegations have highlighted the necessity and importance of changeroom decorum....

Mpumelelo Mbangwa
Any lessons to learn from the KP saga?
The saying goes: "what happens in the changeroom stays in the changeroom" and there are variations...

Neil Manthorp
Dead boring
Death and cricket are no strangers, mostly because the game takes so long to play and consumes so...