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The Let's Play Initiative - more info


Tell us more about the Let’s Play initiative

The youth of our country are a valued possession of our nation, without them their can be no future

As adults we need to take responsibility for their well being – LP is about enabling children to live healthier lives and through the power of sport we are able to bridge the racial & social gaps in our society and more importantly ensure that our kids have a safer, brighter and better tomorrow. LP therefore encourages participation in physical or sporting activity and brings back the fun and excitement of playing.

The Let’s Play campaign encourages physical activity, but how do you get the kids active?

We continue to drive the awareness and education through media campaigns through various media partners but there is a massive focus on the intervention strategy where we work with a number of accredited development partners, who implement programs into schools, similar to the old Physical Education classes now referred to as Life Orientation classes. These partners also implement play days to encourage participation. We estimate the activation of about 600 000 kids weekly across the country.

What initiatives have been implemented towards the 2010 World Cup?

It is well documented that children who participate in regular sports activity produce better academic results, are healthier, get less involved with negative influences such as crime and drugs and benefit from raised self esteem and confidence.

As a result and for the first time this project has been supported by Unicef & the Dept of Education which aims to address these issues through the launch of an initiative under the Let’s Play umbrella entitled ‘Let’s Play a Million’ – LPAM aims to raise funding via public support to deliver 1 million soccer balls to children in SA that don’t have and to enable them to play the beautiful game. Certain beneficiaries of the balls will also be provided with a full skills development program as part of Unicef’s Sport for Development program.

For the first time in SA sport will be used as a vehicle to transform schools into Child Friendly Schools – a project headed up by the DOE.

How can the public support this initiative?

Any form of monetary contributions would be most welcome – you only have to see the reaction on a child’s face when he/she receives a ball for the first time in their lives, to understand the difference you can make in a child’s life.

All enquiries can be addressed to info@letsplay.org

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